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Gugu’s story began back in 2010 when we became the pioneer of modern and practical Baby Swaddle in Malaysia. After many years, we grew and reached further by expanding our network to Singapore, Brunei & Indonesia!

Now, GUGU focuses exclusively on giving the best motherhood experience through providing ultimate comfort for both mommy & baby from our varied range of products. We aim to strengthen the bond between the two by providing the finest quality of products in which both mommy & baby remains to be happy and relaxed.

We strive to provide service that is innovative, up-to-date & super adorable for babies! Oh and not to forget - we are strong supporters of the World Health Organization (WHO) and keep our company up to date with health issues and risks on raising babies the wrong way.

Our products are not designed on cultural beliefs but focuses more on health impacts & benefits instead. Trust us when we say, you do not want to swaddle your baby the wrong way! And you’d want to ensure your baby begins his/her life being happy and comfortable from the very first day!

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